Scientific and technological advancements have continually shaped the face of time.

Although observing the sun’s position in the sky is perhaps the most time-honored means of deciphering the time, adding a simple staff and dial, allowed a rendering of time known to all cultures as the sundial.

The first clockworks were developed in the middle ages. The displays were round, with hands remaining steadfast to this day.

The advent of the atomic clock and electronic digital displays heralded the arrival of our modern perception of time.

AYA-watch is a synthesis of analog and digital, we call it integral -
the holistic timepiece for the information age.